My Library

     
Limit search to available items
Resources
More information on Citation Styles
Book cover image
E-Book

Title Encyclopedia of major marketing campaigns. Volume 2 [electronic resource] / Thomas Riggs, editor

Publisher Detroit, Mich. : Thomson Gale, 2007
This title is available electronically:
E-mail the Copyright Advisorif you have questions or need assistance.
For information on copying that may qualify as fair dealing, see the University of Lethbridge fair dealing guidelines.

via Gale Virtual Reference Library    View Resource Record  
Class Distribution [+] Print & secure digital
Scholarly Sharing Not permitted
Reserves - Print [+] Permitted
Coursepacks [+] Print & secure digital
E-Reserve/Moodle [+] Permitted
Interlibrary Loan [+] Not permitted
Citation Requirements [+] Standard

LOCATION CALL NO. STATUS (More)
 UofL Electronic Resource  HF 5837 E53 2007    ONLINE
Note Includes bibliographical references and index
Summary There is a growing need for information that describes successes and failures of market trends, strategies and initiatives. From Gale, the Encyclopedia of Major Marketing Campaigns looks at 500 major marketing and advertising campaigns of the 20th century from a historical perspective and several related initiatives of earlier years that developed the basis for present day advertising. Entry articles, averaging 2,000 words in length, look at the advertising campaign's or market initiative's historical context, target market, expected outcomes, competition, marketing strategy and development hurdles and the outcome of the campaign-- what worked, what didn't and why. The entry ends with further information for researchers-- references to competitors and annotated citations to relevant campaigns and periodical articles
Reproduction Electronic book. [Detroit, Mich.] : Gale Virtual Reference Library. Mode of access: World Wide Web; may require Adobe Acrobat Reader
Subject Advertising campaigns -- United States -- History -- 20th century
Advertising campaigns -- United States -- History -- 21st century
Marketing -- United States -- History -- 20th century
Marketing -- United States -- History -- 21st century
Electronic reference books
Series Gale virtual reference library
Gale virtual reference library
Added Author Riggs, Thomas, 1963-
Gale Group

Reserves - Print

- limited amounts of individual licensed materials printed and placed on Library Reserve for a specific course

close

Reserves - Secure Digital

- limited amounts of individual licensed materials placed on E-Reserve via the Library for a specific course

close

Coursepacks

- limited amounts of individual licensed materials reproduced in a collection of materials for a specific course

close

Moodle

- limited amounts of individual licensed materials made available through the Library's E-Reserve system or through Moodle for a specific course

close

Classroom Distribution

- limited amounts of individual licensed materials distributed to students enrolled in a specific course

close

Scholarly Sharing

- limited amounts of individual licensed materials distributed non-systematically by a current U of L faculty, student or staff member to a colleague located elsewhere for the purposes of research or private study

close

Interlibrary Loan

- use of limited amounts of individual licensed materials by the University Library to fill interlibrary loan requests received from other libraries

close

Citation Requirements

- copies of licensed materials should include a citation; a standard citation contains at minimum: author and title of extract, author and title of source, publisher, and year (when applicable)

close